Google Ads that's actually built for excavation companies
Nobody types “excavation company near me” into Google for fun — that's a buyer with intent right now. Google Ads puts you at the top of that moment, ahead of competitors still waiting to rank organically.
Most agencies run the same generic Google ads playbook for every client. We don't. For excavation companies, the problem we solve is work entirely dependent on builders' and GCs' project timing — and booked jobs are how we measure the win.
What's included
- Search campaigns built around high-intent “near me” keywords
- Local Services Ads & Google Maps setup where eligible
- Negative-keyword pruning so you stop paying for tire-kickers
- Call tracking + form tracking on every conversion
- Landing pages that match the search and convert
- Bid + budget management against cost per booked job
How Google Ads works for your excavation company
Google Search + Maps ad management that captures people the moment they type what you do into Google with a credit card already in hand.
We focus the work on grading & site prep, trenching, and land clearing — what actually pays. Busiest in dry building months; rain and frozen ground halt site work.
Why it works: A site-prep or land-clearing contract is a large ticket, and one GC relationship feeds repeat project work.
A custom growth plan, free
CEOHero is your freedom partner — we do the work, you take the calls. Call or text for a 15–30 minute chat and walk away with a clear plan to get found and booked — whether or not you work with us. 100% free. No contract, no obligation.